This design project was done for my Interaction Design module (CS3240). This was a group project done together with 4 other teammates. We spent 11 weeks going through the double diamond design approach, undergoing the discovery and research phase for the first 6 weeks and subsequently the design and testing phase for the next 5 weeks. I will cover most of the case study on this page but for more detailed explanations, do visit my group’s case study portfolio site in the link above.
Weddings are a big part of life, however, planning one's wedding can often lead to "wedding planning burnout," causing mental and emotional strain for couples handling it themselves due to high costs and vision mismatches with planners. Problems including but not limited to long and deliberate planning time; poor services and wedding inflation by vendors; and, long scouring process to find recommended services worsen the wedding planning process.
Despite the problems with self-wedding planning, existing services such as applications are simple checklist planners, which are not comprehensive or sophisticated enough for wedding planning. The applications are also not integrated with services and vendors, and users will have to manually add details in. Finally, there is a lack of community vetting, such as reviews & recommendations, of services.
How might we streamline the wedding planning process to make it more organized and enjoyable for couples while reducing the decentralization and laborious nature of the task?
As such, our team aims to improve the overall wedding planning experience through Veil, all-in-one collaborative platform for couples looking to plan their own wedding, which encapsulates the whole wedding planning journey, starting from vendor search, personalised AI-generated wedding guide, progress tracking, and communicating.
Our primary target user group are couples consisting of individuals aged 21 and above, having or are planning to have Singapore-based wedding ceremonies.
Our secondary target user group consists of vendors for weddings in Singapore who are looking to sell their products and/or services to couples, including but not limited to wedding attire, venue, food and beverage, music, and photographers.
For our user research, we recruited 5 participants from the primary target user group. We conducted the research via contextual inquiries employing the Master-Apprentice model.
User Study Participant Details
We conducted our user study remotely via zoom according to our participants' availability. The study was done following a semi-structured interview, and employing contextual inquiry where appropriate, such as when participants were inquired to teach us how they perform certain key tasks for wedding planning (vendor search, deciding on a vendor, and so on).